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Case Study

Elisa – NFC Product Launch

Elisa
Elisa, a leading Nordic mobile network operator, uses Savantor’s expertise in advanced payment technologies to diversify into new markets To achieve their objective of launching an innovative new mobile contactless product, Elisa recognised their requirement for additional expertise in new payment technologies and the ability to understand and navigate through international payment scheme processes. Savantor, as experts in the payment cards market, was selected by the mobile network operator to assist with their fast-moving new initiative and to provide the framework and necessary expertise to undertake the programme successfully.
Elisa

Savantor's team undertook the following

  • Comparison of different international scheme products in relation to Elisa’s requirement
  • Identification of key differences between payment scheme products and suppliers in terms of NFC and EMV technology.
  • Review of appropriate form factors including NFC-enabled mobile phones and contactless stickers.
  • Recommendation of optimum product set to fulfil Elisa’s requirements.
  • Review of potential partner opportunities in terms of business and operational models and processes.
  • Guidance for application to MasterCard as a Payment Institution and the relevant scheme licences to support the Elisa initiative.

Rod Nixon, Managing Director of Savantor International, recognises that Savantor’s market experience ensured the successful launch of an innovative product in a brand new area where limited in-house expertise was available.

“We are delighted to have been involved in the programme for the launch of the Elisa E-Wallet which supports both virtual credit cards and MasterCard PayPass”

Features of this assignment

  • The dedicated support of a payments expert throughout the programme who provided subject matter expertise, programme continuity and knowledge of the local and international payments market.
  • ‘On-demand’ highly-specialised expertise needed for specific, critical path activities during the programme.
  • Specialised technical support on an ad-hoc basis to ensure smooth implementation of the pilot and subsequent timely launch of the product.

Client Testimonial

"Savantor’s specialist knowledge proved invaluable in our launch of a new contactless payments product in Finland."
Ulla Parkkali
Business Manager - Elisa Rahoitus Oy, Finland
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