News & Views - Savantor

NFC may not always be the next great thing

Wednesday, 31 July 2013

Rumours abound that the next iteration of the iPhone will contain support for NFC.  If true it could be a major step forward for mobile payment technology.  NFC supporters have claimed for years that an Apple entry into the market would herald the era of NFC.  The belief was that Apple was the only phone vendor with enough market share and influence on retailers to actually make NFC happen.  With 435 million iTunes accounts worldwide, each with a funding mechanism of some sort, there was some truth in this.

An industry survey conducted by Copperberg on the status of NFC technology, focused on mass adoption and the key reasons why the technology has not really taken off yet.  Respondents, from Mobile Network Operators, Banks and Retailers to Trusted Service Managers, Handset and RFID Manufacturers took part.  The survey found that 65% of the respondents agreed, that in order to get true mass adoption, NFC should focus on educating the masses about non-payment opportunities, and that once this is accomplished, payment will follow.

When asked what they feel is preventing mass adoption of NFC, respondents answered with a "complicated business model" – a large ecosystem with so many players involved hinders the development and implementation of the technology. Also, "a lack of support from Apple," referring to the fact that a large portion of smart phone market share is not currently NFC-enabled.  Additional findings from the survey revealed that NFC as a technology is most interesting for Transport & Ticketing (39.8%), followed by Retail (25%), Payments & Wallets (19.3%), and then Access Control & Authentication (15.9%).

With over 500 million NFC devices expected by next year (according to ABI), and NFC now included in the most popular smartphones outside of IOS devices, non-payment NFC use already include authentication, ticketing, media downloads, file/data transfer, social gaming, vending, health ID cards, and many others. So although there are a number of NFC-based payment solutions on the market nothing significant has really happened but if the rumours become reality then after years of being the next great thing it might finally happen.



Savantor Services

Savantor Services

Savantor services are tailored to Client needs based on our core service areas

Specialist Resourcing Payments Strategy Platform Transition Operational Efficiency
Savantor Services

Job Opportunities

Consulting and contracting roles in the payments, mobile and banking arena within the UK and across Europe

View more
Savantor Services

Savantor Views

Find out more from our Savantor brochures, MarketEye back copies and Industry opinion

Collateral Market Eye News & Views Sign Up to receive MarketEye

Client Quotes

Interchange Review

"Savantor did a superb job in confirming what we believed was an area of weakness. The detail we now have will enable us to agree internally what we need to do to improve structure, control and income. Nationwide management were very impressed with the quality of the Savantor team."

Adam Slater, Senior Manager - Banking - Nationwide Building Society - UK

Card Processing Migration

"Disciplined methodology and effective teamwork, guided by Savantor's migration expertise and operational knowledge, were the hallmarks that led to the resounding success of this project, enabling us to maintain and develop our business capability."

Robert Lambert, Head of Cards Strategy - Permanent tsb bank - Ireland

Acquirer Risk Assessment

"The expertise provided by Savantor has greatly helped us evaluate our risk position and to take the right steps in managing our future risks. Strong, disciplined planning and an ongoing willingness to work closely with our staff played an enormous part in making this a very successful well-delivered project which will greatly help us in achieving our business goals."

Mark Healy, Chief Risk Officer - NEOVIA Financial - UK

Payments Workshop Material

"Savantor helped ACI build a payments onboarding workshop for new technical staff in ACI EMEA. Their extensive experience took our outline and built a great starting presentation of industry facts that we have now customised further into a half day session that is used for all new joiners. Our Americas and APAC regions have also taken the material and customised it for their regions. A great job by Savantor has meant new joiners to ACI hit the ground running."

Richard Sanders, Principal Solution Consultant - ACI - Worldwide EMEA

Market Insights

"Savantor did a good job in helping us understand the dynamics of a key growth area for Trionis. Savantor's ability to listen and their degree of commitment have always impressed me. They have been of great help in providing us important market insights and I would not hesitate to work with them again in future."

Ernst Verbeek, Managing Director - Trionis - Belgium

Payment Specialists

"Working close with Savantor's professionals over the years in the payment arena. I appreciate the skills and knowledge these guys have and will surely engage with them when opportunities arise. The current engagement with Savantor is full to satisfaction and beyond."

Idsert Walta, Head of Banking Categories - Nordea - Scandinavia

Payments Platform Strategy and Sourcing

"We were in urgent need of external independent expertise to supplement our internal resources. Senior consultants had to quickly integrate with our team and actively contribute. Their experts quickly forged strong working relationships and delivered to our brief. We enjoyed working with them to develop our future platform strategy."

Evert R Fekkes, SVP - Payment & Savings Services - Rabobank Nederland

Acquirer Specialist Support

"OP-Pohjola Group has used Savantors help in numerous different specialist projects differing from risk assessment to management tool creation to transaction analysis. We have been very satisfied by the quality of the service provided by Savantor's experts."

Kai Lindstrom, Head of Acquiring - OP-Services Ltd - Finland

Clients - Request Support

Send us a support request and one of our specialists will be in contact to assist you.

Consultants – Upload your CV

Register your CV with us and gain access to a range of job opportunities through our online job search portal.