News & Views - Savantor

Online shopping trends

Monday, 30 April 2012

As card usage seems to be increasingly driven by online shopping the recently published Global Online Shopper Report commissioned by WorldPay is worth a read.  According to this report Global e-shoppers spend on average 22% (UK average: 25%) of their annual outgoings on goods and services online, shop for 5 hours a month (UK average: 6), watch TV whilst shopping online (global: 46%, UK: 51%) and make the majority of their purchases at 20:40 (UK: 20:05).
The report found e-shoppers are increasingly varying the devices they use to shop online. 55%, 19% and 11% respectively use a laptop, smartphone or tablet; consequently more shoppers are buying on the move. 29% of global shoppers buy online at work, 6% at college or university, in a car or in a physical retail store, 7% make online purchases when out at a café, bar, restaurant or pub and 8% whilst on holiday.  A selection of the findings includes:
• Home shoppers – 95% of e-commerce purchases are conducted within the home. 54% of global consumers shop in the living room and 43% the bedroom. For more unusual shopping locations, 5% of global consumers shop in the garden and 3% in the bathroom.
• Security and fraud – 42% of global shoppers have been directly affected by online fraud themselves or seen a friend or family member fall victim but 57% say they feel more secure shopping online today than 12 months ago.
• Payment preferences – Credit cards (69%), PayPal (40%) and debit cards (37%) dominate global payment preferences but, particularly in developing economies, alternative payments are rising in popularity with 14% using gift vouchers, 8% using Chinese payment method Alipay, 7% m-payments and 5% cash vouchers.

Unsurprisingly, Amazon was the most popular website for buying goods online, with 43% of consumers shopping on Amazon in the last three months. In the UK, this figure was 90%. eBay was a close second with 33% globally and 57% of UK respondents.
So if you want to keep track of your family spending check what your loved ones are doing on their laptops, smartphones or i-Pads just after 8 o'clock tonight.

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