News & Views - Savantor

A step back in time

Saturday, 09 May 2015
30 years ago, deciding from which merchant to purchase goods using a card was to some degree influenced by the card scheme badge(s) the merchant displayed in the window. There were a very small number of key brands and a few notable mentions vying for your business. As mentioned in previous "Savantor's View" articles, in 2015 we have an increasingly broad range of disparate mobile and online payment options offered by merchants and a consumer base that is much hungrier for payment solutions and more comfortable with technology. With such diversity, consumer choice alone will never rationalise which payment methods are ultimately successful but it does seems clear that, with the advent of the imaginatively named "Android Pay", for mobile at least we are heading for a very small number of major players and a few other bright lights in the background. Does any of this sound familiar?
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