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Tuesday, 30 November 2010

There was an interesting blog this month (http://www.finextra.com/community/fullblog.aspx?id=4754) looking at a comparison between the banking industry and the Beatles.  The basic thrust being that the Beatles music is finally available in digital form and is selling massively but as it took them so long to get round to it that they have missed out on a fortune.  In an industry where digital is rapidly replacing physical and high street music retailers are fast going out of business, to not have your product available in this form is tardy to say the least. 

Banks should look at this model in their industry as a potential sign of things to come, especially as on the one hand they are moving us away from physical forms of money towards digital money as fast as they can and yet according to The Financial Times this month they are encouraging the physical approach as ‘Banks across the UK, Europe and the US are now bringing service centres back into their local markets and investing heavily in their branch networks’ .

Add to that the approach shown in some of the articles in this edition with Facebook credits available in Tesco, PayPal putting payments on the TV remote, NFC on Google Android and it seems that with non-banking retailers digital innovation is taking off. 

‘You say yes, I say no.  You say stop and I say go’.  To that immortal lyric we could add ‘You say physical, I say digital'.

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