News & Views - Savantor

Mobile Payments

Thursday, 01 September 2005

Mobile payments have been the next big thing for some time but many argue that they've failed to live up to the hype surrounding them. However current developments in the area of regulation, security/authentication, mobile content and services and most importantly within the mindset of the consumer hints at the beginning of a process that will culminate in pervasive mobile network enabled payments.

Mobile commerce is the effective delivery of electronic commerce into the consumer's hand using wireless technology. This advance has the power to transform the mobile phone into a mobile payment wallet. Already major companies have begun to establish partnerships with banks, ticket agencies and top brands to take advantage of their products and services whilst giving the consumer a new delivery channel.

As m-commerce develops, its primary aim is to provide a service and products to customers to purchase a wide range of digital and physical services in a totally secure environment. Essentially, any device that is not static has the capability of acting as a mobile payment device, whether that be a PDA, mobile phone, Blueberry or laptop using wi-fi.

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Idsert Walta, Head of Banking Categories - Nordea - Scandinavia

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Sophie High, Head of Innovation Delivery - Cancer Research UK

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Michael Liquornik, Executive Vice President - Neovia Financial - UK

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