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Apr 2012 - Online shopping trends

As card usage seems to be increasingly driven by online shopping the recently published Global Online Shopper Report commissioned by WorldPay is worth a read.  According to this report Global e-shoppers spend on average 22% (UK average: 25%) of their annual outgoings on goods and services online, shop for 5 hours a month (UK average: 6), watch TV whilst shopping online (global: 46%, UK: 51%) and make the majority of their purchases at 20:40 (UK: 20:05).
The report found e-shoppers are increasingly varying the devices they use to shop online. 55%, 19% and 11% respectively use a laptop, smartphone or tablet; consequently more shoppers are buying on the move. 29% of global shoppers buy online at work, 6% at college or university, in a car or in a physical retail store, 7% make online purchases when out at a café, bar, restaurant or pub and 8% whilst on holiday.  A selection of the findings includes:
• Home shoppers – 95% of e-commerce purchases are conducted within the home. 54% of global consumers shop in the living room and 43% the bedroom. For more unusual shopping locations, 5% of global consumers shop in the garden and 3% in the bathroom.
• Security and fraud – 42% of global shoppers have been directly affected by online fraud themselves or seen a friend or family member fall victim but 57% say they feel more secure shopping online today than 12 months ago.
• Payment preferences – Credit cards (69%), PayPal (40%) and debit cards (37%) dominate global payment preferences but, particularly in developing economies, alternative payments are rising in popularity with 14% using gift vouchers, 8% using Chinese payment method Alipay, 7% m-payments and 5% cash vouchers.


Unsurprisingly, Amazon was the most popular website for buying goods online, with 43% of consumers shopping on Amazon in the last three months. In the UK, this figure was 90%. eBay was a close second with 33% globally and 57% of UK respondents.
So if you want to keep track of your family spending check what your loved ones are doing on their laptops, smartphones or i-Pads just after 8 o'clock tonight.



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